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Basics of Six Sigma
The course provides basic information about Six Sigma and its …
What you'll learn
What is Six Sigma?
DMAIC
DMADV
Roadmap
Principles
Goals and Standards
Project Management and Six Sigma
Developing Campaign Objectives
The course provides guidelines on defining objectives for an advertising …
What you'll learn
The advertising
Advertising brief
Objectives
Factors to consider
Essential checks
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Working with Creative Brief
The course provides guidelines on working with creative briefs. …
What you'll learn
The concept
The content
Time, schedule, budget
Legal and ethical considerations
What you'll learn
Developing the media plan
Shortlisting the media and vehicle
Budgetary considerations
Impact
Effectiveness
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Free
Improving Communication Skills
The course provides guidelines on improving communication skills. …
What you'll learn
Communication
Active Listening
Direct, Assertive Expression
Body language
Anger
Dialogue
Developing Media Schedule
The course provides guidelines on developing the media schedule. …
What you'll learn
Duration and timing
Distribution of messages
Creating the schedule
Developing alternatives
Schedule testing
Defining Media Requirements
The course provides basic information about defining the media requirements. …
What you'll learn
Target audience
Product market factors
Creative requirements
Merchandising requirements
Media budget
Choosing the Right Media
The course provides basic information about selecting the appropriate media …
What you'll learn
Considering the medium
Considering alternatives
Shortlisting the right media vehicle
Selecting the media vehicles
Legal and ethical requirements