Advertising Budget – The Basic Considerations
This course highlights basic considerations to develop an advertising budget. …
What you'll learn
Determining the requirements
Assessing the resource requirements
Justifications
Budget and the advertising brief
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Advertising in Mass Print Media
The course provides guidelines on advertising in mass print media. …
What you'll learn
Elements of print advertisement
Layout
Legalities
Ethics
Developing Campaign Objectives
The course provides guidelines on defining objectives for an advertising …
What you'll learn
The advertising
Advertising brief
Objectives
Factors to consider
Essential checks
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Working with Creative Brief
The course provides guidelines on working with creative briefs. …
What you'll learn
The concept
The content
Time, schedule, budget
Legal and ethical considerations
What you'll learn
Developing the media plan
Shortlisting the media and vehicle
Budgetary considerations
Impact
Effectiveness
Developing Media Schedule
The course provides guidelines on developing the media schedule. …
What you'll learn
Duration and timing
Distribution of messages
Creating the schedule
Developing alternatives
Schedule testing
Defining Media Requirements
The course provides basic information about defining the media requirements. …
What you'll learn
Target audience
Product market factors
Creative requirements
Merchandising requirements
Media budget
Choosing the Right Media
The course provides basic information about selecting the appropriate media …
What you'll learn
Considering the medium
Considering alternatives
Shortlisting the right media vehicle
Selecting the media vehicles
Legal and ethical requirements
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