Marketing – A Practical Approach
The course provides you with an insight into marketing, selected …
What you'll learn
ABC of Marketing
The 7Ps of Marketing
Marketing Funnel
Target Market
Identifying Target Market
Market Segmentation
Marketing Ideas
Marketing The Branded
Customer Persona
Promoting New Products/ Services
Advertising Budget – The Basic Considerations
This course highlights basic considerations to develop an advertising budget. …
What you'll learn
Determining the requirements
Assessing the resource requirements
Justifications
Budget and the advertising brief
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Advertising in Mass Print Media
The course provides guidelines on advertising in mass print media. …
What you'll learn
Elements of print advertisement
Layout
Legalities
Ethics
Developing Campaign Objectives
The course provides guidelines on defining objectives for an advertising …
What you'll learn
The advertising
Advertising brief
Objectives
Factors to consider
Essential checks
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Working with Creative Brief
The course provides guidelines on working with creative briefs. …
What you'll learn
The concept
The content
Time, schedule, budget
Legal and ethical considerations
What you'll learn
Developing the media plan
Shortlisting the media and vehicle
Budgetary considerations
Impact
Effectiveness
Developing Media Schedule
The course provides guidelines on developing the media schedule. …
What you'll learn
Duration and timing
Distribution of messages
Creating the schedule
Developing alternatives
Schedule testing
Defining Media Requirements
The course provides basic information about defining the media requirements. …
What you'll learn
Target audience
Product market factors
Creative requirements
Merchandising requirements
Media budget
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