Market Segmentation, Targeting and Positioning


About This Course

Master the Art of Market Segmentation, Targeting, and Positioning – Enroll for Free Today!

Unlock the secrets to effective marketing strategies with our in-depth course, “Market Segmentation, Targeting, and Positioning.” This comprehensive journey into the world of targeted marketing is entirely free, allowing you to elevate your skills and understanding without any cost.

Course Overview

Crafting the perfect marketing strategy requires finesse, and that’s where “Market Segmentation, Targeting, and Positioning” steps in. Extracted from the esteemed publication “Principles of Marketing,” this course delves into the intricate techniques that drive successful marketing campaigns.

What You’ll Learn

1. Targeted Marketing vs. Mass Marketing: Understand the pivotal difference between targeting specific audiences and casting a wide net. Explore how tailored approaches can yield remarkable results.

2. Market Segmentation: Dive into the art of slicing markets into meaningful segments. Grasp the factors that drive segmentation and the impact it has on connecting with diverse customer needs.

3. Selecting Target Markets and Strategies: Navigate the process of identifying the ideal target markets for your offerings. Learn about various targeting strategies that can maximize your marketing impact.

4. Positioning and Repositioning: Master the art of positioning your products in the minds of consumers. Discover how to create a distinct and compelling identity for your offerings.

Why Choose Our Course

– Completely Free: Yes, you read that right. This course is available to you without any cost. Our commitment to accessible education ensures that you can enhance your marketing prowess without any financial barrier.

– Certificate of Achievement: Upon course completion, receive a prestigious certificate to showcase your dedication to advancing your marketing skills in your professional development log.

– Expert Insights: Benefit from insights shared by experts who have perfected the craft of effective marketing. Gain practical knowledge from those who understand the intricacies of the field.

– Interactive Flipbook Format: Immerse yourself in a dynamic learning experience that engages your senses and enhances understanding. Our non-downloadable and non-printable flipbook format keeps your focus on the captivating material.

Who Will Benefit

– Marketing Enthusiasts aiming to understand the essence of strategic marketing.

– Aspiring Marketers seeking a comprehensive understanding of segmentation and targeting.

– Business Professionals looking to amplify their marketing acumen and make informed decisions.

– Lifelong Learners with a passion for effective marketing strategies.

Elevate your marketing prowess with our exceptional course, “Market Segmentation, Targeting, and Positioning.” Enroll today and embark on a journey that will redefine the way you approach marketing.

Note: This course is presented in a non-downloadable and non-printable flipbook format, designed to offer an immersive and engaging learning experience.

AND Yes, you will get the certificate on course completion!

How to proceed?

  1. Click on “Add to Cart” or “Enroll Now” button.
  2. Click on “View Cart” button.
  3. Review the listed details to make sure, you are enrolling into the desired course.
  4. Click on “Checkout”.
  5. Fill-in your details.
  6. Make the purchase.
  7. Goto Dashboard.
  8. Click on the enrolled course.
  9. Read each lesson.
  10. Take the quiz.
  11. On successful completion of the quiz, your digital certificate will be ready to view & download.


Your purchased course will be available for 180 days from the date of purchase. No extensions are permissible. So, please make sure to complete the course within 180 days and download your certificate.

Learning Objectives

Targeted Marketing versus Mass Marketing
How Markets Are Segmented
Selecting Target Markets and Target-Market Strategies
Positioning and Repositioning Offerings

Target Audience

  • Open to all


1 Lesson3h

Market Segmentation, Targeting and Positioning

The FlipBook
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