Choosing the Right Media
The course provides basic information about selecting the appropriate media …
What you'll learn
Considering the medium
Considering alternatives
Shortlisting the right media vehicle
Selecting the media vehicles
Legal and ethical requirements
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Working with Advertisements
The course will provide you with information on working with …
What you'll learn
The need
Advertisement types
Advertising order
Advertisement inventory
Media planning
Developing a media mix
The timing
Budget considerations
Scheduling
Considerations
Placement
Gaining agreement/ approvals
Media buy
Lodging the advertisement
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